| Abstract: | Richard W. Budd and Brent D. Ruben, Beyond Media: New Approaches to Mass Communication (Rochelle Park, N.J.: Hayden Book Company, 1979—$9.95, paper) Robert F, Rich,"Knowledge Production and Utilization," a special issue of American Behavioral Scientist 22:3 (January/February 1979) James and Jean Morrow The Grammar of Media Kit (Rochelle Park, N.J.: Hayden Book Company, 1978—$295 for the complete set which includes 5 super-8mm films, 4 LP records, 20 comic books, 20 student workbooks, and one teacher's handbook, all available on a 30-day examination basis). Charles U. Larson Persuasion: Reception and Responsibility (Belmont, Calif.: Wadsworth Publishing, 1979– S9.95, paper) Frank Brady and Joann Lawless' Brady & Lawless's Favorite Bookstores (Mission, Kansas: Sheed Andrews and McMeel, 1978—$12.95) Alan Wells, Mass Media and Society (Palo Alto, Calif.: Mayfield Publishing Co., 1979—price not given, paper) John L. Hulteng The News Media: What Makes Them Tick? (Englewood Cliffs, N.J.: Prentice-Hall, 1979—$7.95, paper) Patrick Williams and Joan Thornton Pearce, The Vital Network: A Theory of Communication and Society (Westport, Ct.: Greenwood Press, 1978—$13.95) Jack Nachbar, Deborah Weiser, and John L. Wright, eds. The Popular Culture Reader (1978, 323 pp.—S14.95/7.95) Susan S. Tamke and William H. Cohn, History and Popular Culture (1977, 151 pp.—$3.00, paper) Daryl Jones, The Dime Novel Western (1978, 186 pp.—$8.95/3.95) C. David Mortensen, ed. Basic Readings in Communication Theory (New York: Harper & Row, 1978—$7.95, paper) |
