| Abstract: | Pearl Aldrich's The Impact of Mass Media (Rochelle Park, N.J.: Hayden Book Co., 1975—$7.99/4.75) Alan Wells' Mass Media and Society (Palo Alto, Calif: Mayfield Publishing, 1975—price not given, paper) Harry M. Clor (ed.) The Mass Media and Modern Democracy (Chicago: Rand McNally College Publishing Co., 1974—price not given, paper) Joan Valdes and Jeanne Crow (eds.) The Media Reader (Dayton, Ohio: Pflaum, 1975—$11.95/7.95 with lower net costs to schools–and a teacher's guide available for $2.95, paper). James F. Evans and Rodolfo N. Salcedo's Communications in Agriculture: The American Farm Press (Ames: Iowa State University Press 1974—price not given, paper) Suzanne rallies' Science Fiction Primer for Teachers (Dayton, Ohio: Pflaum, 1974– $5.95, paper). Francesco M Nicosia's Advertising, Management and Society: A Business Point of View (New York: McGraw-Hill, 1974— $10.95 with paperback available as well) |
