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General Media |
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| Authors: | Alan D Fletcher Thomas A Bowers Charles Goodrum Helen Dalrymple Peter A McWilliams |
| Abstract: | FUNDAMENTALS OF ADVERTISING RESEARCH by Alan D. Fletcher and Thomas A. Bowers (Columbus, Ohio: Grid, 1983 2nd ed.) THE LIBRARY OP CONGRESS by Charles Goodrum and Helen Dalrymple (Boulder, Colo.: Westview Press, 1982---$25.00/10.95) THE PERSONAL COMPUTER BOOK and THE PERSONAL COMPUTER IN BUSINESS BOOK, both by Peter A. McWilliams (Prelude Press, Box 69773, Los Angeles, CA 90069/distribution by Ballantine Books---$9.95 each, paper) |
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