| Abstract: | Jack Temple Kirby's Media-Made Dixie: The South in the American Imagination. (Baton Rouge, La.: Louisiana State University Press, 1978—$9.95) Dan Nimmo's Political Communication and Public Opinion in America (Santa Monica, Calif.: Goodyear Publishing Co., 1978—price not given, but available in hard and paper editions) Raymond G. Smith's The Message Measurement Inventory: A Profile for Communication Analysis (Bloomington, Ind.: Indiana University Press, 1978—$12.50) Fred Fedler's An Introduction to the Mass Media (New York: Harcourt, Brace Jovanovich, 1978—price not given, paper) Rolf Myller's Symbols and their Meaning (New York: Atheneum, 1978—$9.95) William E. Francois, Mass Media Law and Regulation (Columbus, Ohio: Grid, Inc., 1978—price not given) James Leigh and Claude R. Martin, Jr., Current Issues and Research in Advertising (Ann Arbor, Mich.: Graduate School of Business Administration, University of Michigan, 1978—$4.75, paper) Philip Ward Burton's Advertising Copywriting (Columbus, Ohio: Grid, 1978—$12.95) Postal and Allied Arenas–Research Task Specifications, Phase I: Arena Survey by John F. McLaughlin (October 1977, 39 pp., $10.90, paper, Working Paper W-77-9) The Communications Act Policy Toward Competition: A Failure to Communicate by G. Hamilton Loeb (October 1977, 95 pp., $23.40, paper, Publication P-77-3) Roland E. Wolseley's Careers in Religious Communications (Herald Press, Scottdale, Pa. 15683—$4.95, paper) Roland Barthes' Image-Music- Text (New York: Hill & Wang, 1977—$8.95) Jacques Barzun and Henry F. Graff's The Modern Researcher (New York: Harcourt Brace Jovanovich, 1977—$6.95 in paper, and also available in hardback) |
