| 华东地区高校学生体育消费水平与消费结构研究 |
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| 引用本文： | 陈宏.华东地区高校学生体育消费水平与消费结构研究[J].北京体育大学学报,2006,29(4):464-465. |
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| 作者姓名： | 陈宏 |
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| 作者单位： | 安徽财经大学,安徽,蚌埠,233041 |
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| 摘 要： | 问卷调查、访谈、数理统计等,对华东地区高校大学生的体育消费结构和消费水平进行调查与分析,结果表明:华东地区高校大学生体育消费意识较强,但是消费行为的独立性较差,大学生可支配收入水平与大学生体育消费结构呈现正相关,增进体育技能和增加体育知识同样重要,对大学生群体的未来体育消费影响深远,尽可能免费开放体育场馆设施,丰富大学生体育生活,有利于社会体育消费的长期成长.
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| 关 键 词： | 体育消费 消费结构 消费水平 华东高校 华东 地区高校 大学生体育 消费水平 结构研究 East China College Students Consumption Structure Sports 体育消费 社会 体育生活 场馆设施 免费开放 消费影响 未来体育 大学生群体 识同 体育技能 相关 |
| 文章编号： | 1007-3612(2006)04-0464-03 |
| 修稿时间： | 2005年10月24日 |
Study on Sports Consumption and Consumption Structure of College Students in the East China |
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| CHEN Hong.Study on Sports Consumption and Consumption Structure of College Students in the East China[J].Journal of Beijing Sport University,2006,29(4):464-465. |
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| Authors: | CHEN Hong |
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| Abstract: | With the methods of literature review,questionnaire investigation,interview and mathematical statistics,the paper conducted the investigation and analysis in relation to the sports consumption structures and levels of college students in the East of China.The results of this study show that the college students of the East China have already had the stronger consciousness of building up body and the idea of sports consumption,but the general consumption level is relatively low.The content of the consumption expenditure of sports is still monotonous,and the consumption on material objects is obviously higher than that on participation-oriented and show-oriented sports.And there is a positive correlativity between sports consumption and life consumption and with the growth of sports consumption,the increase of consumption on participation-oriented sports is much higher than that on material objects.And the structure and level of boy students' sports consumption are much different from those of girl students'.Finally,the corresponding suggestions were proposed. |
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| Keywords: | universities of East China sports consumption consumption structure consumption level |
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