| 房地产广告的话语修辞 |
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| 引用本文： | 张海艳.房地产广告的话语修辞[J].新乡师范高等专科学校学报,2009,23(3). |
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| 作者姓名： | 张海艳 |
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| 作者单位： | 河南师范大学文学院,河南,新乡,453007 |
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| 摘 要： | 用内容分析法和话语分析法对房地产广告文本进行解读,从文化研究的视角初步解读房地产广告的话语特征,并重点揭示出在文化消费时代房地产广告话语在进行自我书写时所采用的具体修辞技巧:楼盘命名修辞、国际化修辞以及欲望叙事修辞。
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| 关 键 词： | 房地产广告 话语 修辞 |
the Discourse Trope of Estate Advertisement |
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| ZHANG Hai-yan.the Discourse Trope of Estate Advertisement[J].Journal of Xinxiang Teachers College,2009,23(3). |
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| Authors: | ZHANG Hai-yan |
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| Abstract: | The thesis mainly discussed the texts about estate advertisement with the methodologies including the content analysis and the discourse analysis.The thesis analyzed the discourse feature of estate advertisement in the culture means.During the text,you can find three trope techniques including naming of estate,global trope and appetite narration. |
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| Keywords: | the estate advertisement discourse analysis |
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