| 中国传统体育文化输出的价值取向与策略 |
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| 引用本文： | 杨明发.中国传统体育文化输出的价值取向与策略[J].吉林体育学院学报,2014,30(5):101-104. |
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| 作者姓名： | 杨明发 |
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| 作者单位： | 西华师范大学体育学院,四川南充,637009 |
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| 基金项目： | 西华师范大学科研启动基金项目 |
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| 摘 要： | 中国传统体育文化输出是实现"文化强国"和"体育强国"的重要路径。以文献资料法、逻辑分析法对中国传统体育文化输出的价值取向与策略进行分析,阐述了中国传统体育文化输出的必要性与可行性,据此提出中国传统文化输出的策略。研究结果将为政府部门和体育社团等相关主体加强我国传统体育文化的世界推广,提升我国传统体育文化的软实力,实现"文化强国"和"体育强国"提供重要理论和实践参考。
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| 关 键 词： | 中国传统体育文化 输出 价值取向 策略 |
The Value Orientation and Strategy of Chinese Traditional Sports Culture Output |
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| YANG Ming-fa.The Value Orientation and Strategy of Chinese Traditional Sports Culture Output[J].Journal of Jilin Institute of Physical Education,2014,30(5):101-104. |
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| Authors: | YANG Ming-fa |
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| Institution: | YANG Ming - fa ( Sports College, China West Normal University, Nanchong, Sichuang 637009, China) |
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| Abstract: | Chinese traditional sports culture output is a significant path to achieve ＂cultural power＂ and ＂sports power＂. This pa- per, by literature review and logical analysis method, analyses the value orientation and strategies of Chinese traditional sports cul- ture output, discusses the necessity and feasibility of Chinese traditional sports culture output, accordingly pointing out Chinese traditional culture output strategy. The results will provide an important theory and practice reference for governments and sports associations to promote the Chinese traditional sports culture in the world, to enhance the soft power of Chinese traditional sports culture and achieve ＂cultural power＂ and ＂sports power＂. |
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| Keywords: | Chinese traditional sports culture output value orientation strategy |
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