| 高职商务英语专业人才需求调查分析 |
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| 引用本文： | 徐一欣,蔡晶晶,郭峰池.高职商务英语专业人才需求调查分析[J].武汉职业技术学院学报,2013,12(4):116-120. |
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| 作者姓名： | 徐一欣 蔡晶晶 郭峰池 |
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| 作者单位： | 江苏城市职业学院,江苏南通,226001 |
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| 基金项目： | 江苏城市职业学院高职教育教学改革研究课题"提升高职商务英语专业就业核心竞争力的研究" |
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| 摘 要： | 采取定量研究与定性研究相结合的方式，通过对江苏南通、苏州、南京等地区的130多家外贸相关企业进行问卷调查、个人访谈、实地调研，了解企业对商务英语人才的需求状况和知识、能力、素质、证书要求等，并对调查结果进行了分析与探讨，提出准确定位商务英语专业、优化课程设置、加强实践教学环节、重视师资队伍建设等建议，以期为改进与完善商务英语人才培养模式提供一定的参考与借鉴。
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| 关 键 词： | 高职院校 商务英语专业 人才需求 调查分析 |
A Survey and Analysis of Demands for Business English Talents in Higher Vocational Colleges |
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| XU Yi-xin
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CAI Jing-jing
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GUO Feng-chi.A Survey and Analysis of Demands for Business English Talents in Higher Vocational Colleges[J].Journal of Wuhan Institute of Technology,2013,12(4):116-120. |
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| Authors: | XU Yi-xin CAI Jing-jing GUO Feng-chi |
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| Institution: | (City Vocation College of Jiangsu, Nantong226001, China) |
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| Abstract: | Being employment-oriented is a fundamental symbol of higher vocational education philosophy. The paper makes a survey of the demand and requirements for Business English talents through questionnaire to some enter- prises in certain areas of Jiangsu Province. The results are analyzed and discussed carefully, with a view to provide a reference for improving and perfect the talent training mode of Business English majors. |
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| Keywords: | higher vocational colleges talents of Business English demand survey and analysis |
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