| 商业银行声誉风险特征与管理策略 |
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| 引用本文： | 陆岷峰.商业银行声誉风险特征与管理策略[J].广播电视大学学报,2010(2):3-7. |
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| 作者姓名： | 陆岷峰 |
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| 作者单位： | 江苏银行连云港分行,江苏,连云港,210005 |
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| 摘 要： | 商业银行声誉风险已成为商业银行风险管理的重点之一。风险特征决定管理策略,同其他风险种类相比,声誉风险有其个性化的特征,因此,加强商业银行的声誉风险管理既要研究风险管理的一般规律性,更要在深入研究商业银行声誉风险特征基础上提出相应的管理策略。
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| 关 键 词： | 商业银行 声誉风险 管理策略 |
Characteristics of Commercial Banks' Reputation Risk and Its Management Strategy |
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| LU Min-feng.Characteristics of Commercial Banks' Reputation Risk and Its Management Strategy[J].Journal of TV University(Philosophy & Social Sciences),2010(2):3-7. |
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| Authors: | LU Min-feng |
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| Institution: | LU Min-feng(Lianyungang Branch of Jiangsu Back,Lianyungang Jiangsu China 210005) |
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| Abstract: | Reputation risk has become one of the priorities of commercial banks＇ risk management.Risk characteristics determine the management strategy and reputation risk contains personalizing characteristics differing from other types of risks.To enhance commercial banks＇risk management we should not only explore the general laws of risk management but also propound the appropriate management strategy based on the research results from the characteristics of commercial bank＇s reputation risk. |
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| Keywords: | Commercial banks Reputation risk Management strategy |
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