| 罗江县文化旅游产品开发析论 |
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| 引用本文： | 鲍蕊,邹洪伟.罗江县文化旅游产品开发析论[J].绵阳师范学院学报,2011,30(10). |
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| 作者姓名： | 鲍蕊 邹洪伟 |
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| 作者单位： | 绵阳师范学院历史文化与旅游管理学院,四川绵阳,621000 |
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| 摘 要： | 罗江县发展旅游业机遇和挑战并存。四川旅游业的快速发展以及四川三国文化旅游的推动使罗江成为了三国文化旅游线路中的一个＂小站＂。但是,成都武侯祠和其他比较成熟的三国旅游线路使得罗江三国文化旅游产品的开发陷入一种＂形象遮蔽＂的窘境。本文在分析罗江现有旅游资源、开发现状的基础上,提出罗江文化旅游产品开发策略。即在完善目的地软硬件建设的同时,开发设计出一套整体梯度旅游产品——品牌产品、重要产品和配套产品。
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| 关 键 词： | 罗江 三国文化 乡村田园游 |
An Exploration of the Tourism Product Development of Luo-jiang County |
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| Abstract: | Opportunity and challenge coexist in the development of Luo-jiang County tourism.Along the rapid development of Sichuan tourism and promotion of tourism culture of Three States in Sichuan,Luo-jiang has become one stop of this ＂tourism train＂.Nevertheless,due to the great fame of Temple of Marquis in Chengdu and other well-developed routes of Three States Tourism,Luo-jiang tourism development falls into the embarrassment of their ＂shadow＂.By analyzing current situation and development of Luo-jiang tourism,this paper attempts to issue one possible strategy for development： to develop a series of gradient tourism products with the precertification of hardware and software instruments-brand products,key products and complement products. |
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| Keywords: | Luo-jiang the Culture of Three States Countryside tourism |
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