| 宁波市城市居民体育消费现状调查研究 |
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| 引用本文： | 王乔君,童莹娟.宁波市城市居民体育消费现状调查研究[J].浙江体育科学,2004,26(1):15-17,66. |
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| 作者姓名： | 王乔君 童莹娟 |
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| 作者单位： | 宁波大学,体育学院,浙江,宁波,315211 |
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| 摘 要： | 运用问卷调查、专家访谈等方法,对宁波市城市居民2001年体育消费情况进行了调查.研究结果表明:宁波市城市居民体育价值观念主要取向于强身健体、休闲娱乐,居民的体育休闲方式内容多样.体育消费结构主要以实物型体育消费为主,参与型体育消费呈现增长的趋势.经济社会条件、消费观念及消费意识等因素是影响宁波市城市居民参与体育消费的主要因素.
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| 关 键 词： | 宁波市 城市居民 体育消费 |
| 文章编号： | 1004-3624(2004)01-0015-03 |
A survey and analysis on the consuming activities on PE of city recidents in Ningbo |
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| Wang qiao-jun,long yin-juan.A survey and analysis on the consuming activities on PE of city recidents in Ningbo[J].Zhejiang Sport Science,2004,26(1):15-17,66. |
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| Authors: | Wang qiao-jun long yin-juan |
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| Abstract: | A survey of consuming activities on PE in 2001 in Ningbo, has been carried out, among city residents, through some questionnaires and expert interviewing. A reswff has been got that the ideas about PE of Ningbo city residents is depended on body-building and eutertainmend. And there's a variety of entertaining means the main consuming activities about PE are to buy substaintial things in PE, while at present, consuming on partiu-pating PE activities tends to increase day by day. At last, the anther finds out that the economic and social conditions, consuming values and consciousness are the main facts that affect the consuming activity on PE of city residents in Ningbo. |
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| Keywords: | Ningbo City City residents consuming activity on PE |
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