| 基于扬州“广播进公园”的场景化广播融合发展初探 |
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| 引用本文： | 庞丹阳,陈寅.基于扬州“广播进公园”的场景化广播融合发展初探[J].扬州职业大学学报,2020(1):23-27. |
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| 作者姓名： | 庞丹阳 陈寅 |
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| 作者单位： | 扬州大学;扬州大学新闻与传媒学院 |
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| 摘 要： | 5G时代,场景深耕已成为城市广播电台的兵家必争之地,传统广播自带的融合基因和城市公园自带的“场景”基因,使得场景广播成为一种有益尝试。2015年,扬州市提出“公园+”概念,推动城市公共服务主动与城市公园体系相融合。“广播进公园”构建了“公园+”的新收听场景,借力媒体融合撬动市场,重视用户体验,充分发挥广播的声音优势,提升传播效果,在公共空间打开了广播高质量发展的“扬州模式”。“公园+”集中优势聚焦重要报道,在5G时代,这一新的传播模式大有作为。
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| 关 键 词： | 广播 高质量发展 城市公园体系 媒体融合 公共服务 “公园+” |
Probing into the Integrated Development of Scene-oriented Broadcasting Based on the Concept of Broadcasting Entering Parks in Yangzhou |
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| PANG Dan-yang,CHEN Yin.Probing into the Integrated Development of Scene-oriented Broadcasting Based on the Concept of Broadcasting Entering Parks in Yangzhou[J].Journal of Yangzhou Polytechnic College,2020(1):23-27. |
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| Authors: | PANG Dan-yang CHEN Yin |
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| Institution: | (Yangzhou University, Yangzhou 225009, China) |
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| Abstract: | In the era of 5G,deep cultivation of scenes has become a must for urban radio stations,and the fusion gene of traditional radios and the scene gene of urban parks make scene broadcasting a useful attempt.In 2015,Yangzhou government put forward the concept of Park+,which has promoted the integration of urban public services and urban park systems.The model of Broadcasting into Parks can construct a new listening scene of Park+concept,such as leveraging media convergence to drive the market,attaching importance to user experiences,giving full play to the voice advantages of broadcasting and improving the communication effect,thus opening up the Yangzhou Model of high-quality development of broadcasting in public space,and focusing on broadcasting important reports with Park+concept,which has demonstrated the great potential of this new communication mode in the era of 5G. |
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| Keywords: | broadcasting high-quality development urban park systems media convergence public service park+ |
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