| 浅析儿童体育市场开发 |
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| 引用本文： | 刘冬梅,王健.浅析儿童体育市场开发[J].体育科技文献通报,2009,17(3):98-98,110. |
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| 作者姓名： | 刘冬梅 王健 |
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| 作者单位： | 华中师范大学体育学院,湖北武汉,430079 |
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| 摘 要： | 中国拥有最大的儿童市场，儿童市场意味着巨大的潜在收益。尽管儿童市场有着相当大的影响力，很多以前专注于成人市场的企业还是未对儿童市场有足够的重视，这无疑会造成体育企业和组织相当的损失。本文论述了儿童体育市场的重要性，其影响因素，并对体育企业和组织在开发儿童市场方面提出了几点建议。
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| 关 键 词： | 儿童 体育企业 组织 消费 影响力 |
Discussion on Development of Children Sports Market |
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| LIU Dong-mei,WANG Jian.Discussion on Development of Children Sports Market[J].Bulletin of Sport Science & Technology,2009,17(3):98-98,110. |
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| Authors: | LIU Dong-mei WANG Jian |
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| Institution: | ( College of Physical Education, Huazhong Normal University, Wuhan 430079, Hubei China) |
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| Abstract: | China has the largest children market, which means the huge potential benefit in the world. Mthough children market has such a huge influence, few sports corporations and organizations pay attentions to this field. It means the loss in their business. This paper explains the importance of the children ports market and its effective factors, and provides some advices to help the sports corporations and organizations to develop the children sports market. |
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| Keywords: | child sport corporation organization consume influence |
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