Marketing Culture And Leadship |
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| Authors: | XU Rui |
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| Institution: | XU Rui (English Language Department, Yellow river Conservancy Technical Institute, Kaifeng 475004, China) |
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| Abstract: | The purpose of this paper is to review the relationships between marketing culture and leadership, highlight the importance of market knowledge to organizational learning and recommend ways in adopting a market-based approach to organizational learning. Orga nizational behavior scholars have devoted a lot attention on the factors and conditions affecting organizational learning. The paper provides a fresh perspective on how marketing culture lead the company, disseminating and utilizing market knowledge that is externally focused on customers and competitors. |
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| Keywords: | marketing culture leadership relationship |
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