| 论企业内部市场管理 |
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| 引用本文： | 汪贤裕,钟胜,王虹.论企业内部市场管理[J].软科学,2001,15(1):79-82. |
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| 作者姓名： | 汪贤裕 钟胜 王虹 |
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| 作者单位： | 四川大学管理学院, |
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| 基金项目： | 国家自然科学基金资助项目(79770053) |
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| 摘 要： | 本文引入了企业内部市场和企业内部市场管理这两个概念，并就企业内部市场的特征、企业内部市场管理的内涵及管理方式作了一些探讨。本文认为企业存在内部市场，企业是在内、外部市场双重作用下开展其经营管理活动，因而企业应将市场机制全方位地引入企业管理，开展企业内部市场管理。我们认为企业内部市场管理概念的提出对推进国有企业改革具有重要意义。
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| 关 键 词： | 企业理论 内部市场 企业市场管理 |
| 文章编号： | 1001-8409(2001)01-0079-04 |
On Enterprise Internal Market Management |
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| Wang Xian-yu,ZHONG Sheng,WANG Hong.On Enterprise Internal Market Management[J].Soft Science,2001,15(1):79-82. |
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| Authors: | Wang Xian-yu ZHONG Sheng WANG Hong |
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| Abstract: | This article defines two new concepts-enterprise intemal market and enterprise market management, and tries to find out the features of enterprise internal market, and explore the connotations and ways of enterprise market management. We think that an enterprise has internal market, and carries out operation and management activities under the dual effects of external social market and enterprise internal market. So enterprise should introduce market mechanism into enterprise management to carry out enterprise market management. We think the proposal of the concept of enterprise market management is of great significance to the promotion of reforms of state-owned enterprises. |
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| Keywords: | heory of enterprise enterprise internal market enterprise market management |
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