Communications Approaches to a Cleaner Environment |
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| Authors: | R William Holland |
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| Institution: | Department of Political Science and Black Studies , University of California , Riverside, USA |
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| Abstract: | Abstract Recent studies of ideologies of sustainable farmers and conventional farmers suggest that these two groups have differing beliefs, values, and attitudes on agriculture and rural life. Although awareness of these differing attitudes and values is an important step in moving toward educational programs and policies for a more sustainable agriculture, actual behavior may not be predictable from this knowledge. A mail survey of Iowa farmers with membership in Practical Farmers of Iowa, a sustainable agriculture organization, was used to examine the attitude—behavior relationship of these farmers and the role social influences play in this relationship. Attitude and social influence scales were developed, as well as a chemical input index that measures commitment to sustainable practices. The results indicate that, when controlling explanatory factors, the attitude—behavior relationship is moderate and the social influences examined do not facilitate this relationship. Implications for educational programs and policies of these findings are discussed. |
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| Keywords: | energy education energy literacy energy questionnaire measurement criteria |
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