| 商业文化的有效传播——评电视剧《杜拉拉升职记》 |
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| 引用本文： | 曾耀农.商业文化的有效传播——评电视剧《杜拉拉升职记》[J].安徽广播电视大学学报,2011(4):99-103. |
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| 作者姓名： | 曾耀农 |
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| 作者单位： | 湖南商学院文学院,长沙,410205 |
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| 基金项目： | 国家哲学社会科学基金课题“近二十年中国商界小说的文化阐释研究” |
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| 摘 要： | 《杜拉拉升职记》被誉为白领女性的职场宝典,讲述了都市白领杜拉拉从一个默默无闻的公司职员,经过自己的不懈努力,成长为外资企业高管的故事。由陈铭章执导的32集电视连续剧《杜拉拉升职记》在2010年7月首映,因其话题前卫与时尚而受到业内和观众的广泛关注,达到有效传播的目的。
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| 关 键 词： | 杜拉拉 商业文化 有效传播 |
The Effective Communication of Business Culture -On the TV Serial Go Lala Go |
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| ZENG Yao-nong.The Effective Communication of Business Culture -On the TV Serial Go Lala Go[J].Journal of Anhui Television University,2011(4):99-103. |
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| Authors: | ZENG Yao-nong |
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| Institution: | ZENG Yao-nong(College of Chinese Language and Literature,Human University of Commerce,Changsha 410205,China) |
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| Abstract: | Go Lala Go ! is regarded as the white-collar women＇s Bible in the workplace, which tells about the story of a white collar woman Du Lala＇s growth into the director of Human Resources in a foreign enterprise from an unknown office worker through unremitting efforts. The 32 episodes TV Serial Go Lala Go! directed by Chen Mingzhang premiered in July, 2010. Because of the fashionable theme, the TV Serial receives great attention from the film creation experts and audience and achieves the purpose of effective communication |
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| Keywords: | Du Lala business eulture effective communication |
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