| 高职院校市场营销专业校内实践方式的研究 |
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| 引用本文： | 朱晓杰,林建宁.高职院校市场营销专业校内实践方式的研究[J].成都航空职业技术学院学报,2012,28(3):70-72. |
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| 作者姓名： | 朱晓杰 林建宁 |
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| 作者单位： | 成都航空职业技术学院,四川成都,610100 |
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| 基金项目： | 成都航空职业技术学院院级课题“市场营销专业校内实践方式研究”前期成果之一 |
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| 摘 要： | 实践能力在高职院校市场营销专业学生的整体素质中占有非常重要的地位。实践环节是实现高职教育培养目标的重要手段。目前,提高学生的实践能力已成为高职院校急需解决的问题。以成都航空职业技术学院为例,对如何有效实现市场营销专业实践项目建设进行研究,并提出了校内实践环节设计的构想。
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| 关 键 词： | 高职院校 市场营销 校内实践 |
Research into School Practice Mode of Marketing in Vocational Colleges |
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| ZHU Xiaojie,LIN Jianning.Research into School Practice Mode of Marketing in Vocational Colleges[J].Journal of Chengdu Aeronautic Vocational & Technical College,2012,28(3):70-72. |
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| Authors: | ZHU Xiaojie LIN Jianning |
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| Institution: | 2(Chengdu Aeronautic Polytechnic,Chengdu 610100,Sichuan 610100,China) |
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| Abstract: | Practice ability is very important in the overall quality of students of the major of marketing in vocational colleges and practice links are an important means to achieve the objectives of vocational education and training.At present,to improve the students’ practice ability has become an urgent problem in vocational colleges.Based on the status of Chengdu Aeronautic Polytechnic,this paper researches into how to carry out effectively the professional practice project of marketing and proposes the idea of the design of school practice links. |
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| Keywords: | vocational colleges marketing school practice |
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