| 大学生电子垃圾回收行为意向的影响因素研究 |
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| 引用本文： | 尹洁林,葛新权,郭健.大学生电子垃圾回收行为意向的影响因素研究[J].预测,2012,31(2):31-37. |
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| 作者姓名： | 尹洁林 葛新权 郭健 |
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| 作者单位： | 1. 北京信息科技大学经济管理学院,北京,100192
2. 中央财经大学管理科学与工程学院,北京,100181 |
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| 基金项目： | 国家自然科学基金资助项目(70873005);北京市哲学社会科学规划重大资助项目(11ZDA04) |
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| 摘 要： | 本文以大学生群体为被试,研究了他们的电子垃圾回收行为意向的影响因素和对于各种增加电子垃圾回收行为做法有效性的偏好。实证研究结果表明:大学生的电子垃圾回收行为意向与他们所拥有的电子垃圾相关知识、对于电子垃圾回收的特定态度、参与回收的个体规范、内控性特质、参与回收的社会规范显著正相关,而与一般环境态度、回收的便利性无关;在各种增加电子垃圾回收行为的做法中,有效性排在第一、二位的分别是加大电子垃圾回收的基础设施建设和增加参与回收的经济报酬。根据研究结果,给出了提高大学生电子垃圾回收参与度的策略,并在最后指出了研究存在的局限性。
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| 关 键 词： | 电子垃圾 行为意向 社会规范 个体规范 内控性 |
An Empirical Research on the Determinants of Undergraduates' E-waste Recycling Behavior Intention and Strategies of Enhancing E-waste Recycling Participation |
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| YIN Jie-lin
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GE Xin-quan
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GUO Jian.An Empirical Research on the Determinants of Undergraduates' E-waste Recycling Behavior Intention and Strategies of Enhancing E-waste Recycling Participation[J].Forecasting,2012,31(2):31-37. |
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| Authors: | YIN Jie-lin GE Xin-quan GUO Jian |
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| Institution: | 1.School of Economics and Management,Beijing Information Science and Technology University,Beijing 100192,China;2.School of Management Science and Engineering,Central University of Finance and Economics,Beijing 100081,China) |
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| Abstract: | Taking undergraduates as participants,this empirical research explores the determinants of their e-waste recycling behavior intention and their preferences for the effectiveness of different ways of enhancing e-waste recycling participation.The findings indicate that undergraduates’e-waste recycling behavior intention is significantly positively related to their knowledge on e-waste,their specific attitude towards e-waste recycling,social norm towards e-waste recycling,personal norm towards e-waste recycling and internal locus of control,and is no related to their general environmental belief and convenience of e-waste recycling.Results also show that the first and the second ranks of effectiveness of ways that can enhance e-waste recycling participation are the construction of e-waste recycling infrastructure and the raise of reward on e-waste recycling respectively.Based on the above results,strategies of enhancing e-waste recycling participation are given.Finally,limitations of this research are pointed out. |
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| Keywords: | e-waste behavior intention social norm personal norm internal locus of control |
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