| 广州市经营性健身俱乐部发展前景研究简 |
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| 引用本文： | 张瑞云.广州市经营性健身俱乐部发展前景研究简[J].福建体育科技,2014(1):16-18. |
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| 作者姓名： | 张瑞云 |
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| 作者单位： | 山东体育学院体育艺术系,山东济南250102 |
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| 摘 要： | 通过文献资料法、访谈法以及逻辑分析法就广州市的体育环境、政府政策以及经营性健身俱乐部经营现状进行分析研究，并探讨在新形势下经营性健身俱乐部的发展前景，并提出有针对性的营销策略和建议。
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| 关 键 词： | 广州市 经营性 健身俱乐部 |
Research on Future Development of Business Health Club in Guangzhou City |
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| Institution: | ZHANG Rui - yun ( Shandong University of Sport, Jinan 250102, Shandong China) |
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| Abstract: | Through literature, interviews and logical, the paper analysis of the Guangzhou city＇ s sports environment, government policy and situation of business health club, to investigate the business health club prospects for the future development, and puts forward specific marketing strategies and suggestions. |
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| Keywords: | Guangzhou City business health club |
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