| 关于打造大众传媒环境下体育产业链的思考 |
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| 引用本文： | 张宁宜,唐成.关于打造大众传媒环境下体育产业链的思考[J].山西师大体育学院学报,2006,21(4):19-21,35. |
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| 作者姓名： | 张宁宜 唐成 |
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| 作者单位： | 四川大学体育科学研究所,四川,成都,610064 |
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| 摘 要： | 近年来,我国的体育产业化进程开展的轰轰烈烈,体育产业作为第三产业的一个分支,已经在国民社会生活中占据越来越重要的地位。其中,大众传媒对于体育产业的发展有着极其重要的作用。从体育产业链打造的角度入手,通过对产业链中体育、企业、传媒三者之间关系的分析,探讨了中国体育产业化进程中的问题与对策。
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| 关 键 词： | 大众传媒 体育产业化 产业链 体育营销 |
| 文章编号： | 1008-8571（2006）04-0019-03 |
| 收稿时间： | 07 3 2006 12:00AM |
| 修稿时间： | 2006-07-03 |
Thoughts on the Setting-ups of the Sports Industry Chain in the Surroundings of the Mass Media |
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| ZHANG Ning-yi,TANG Cheng.Thoughts on the Setting-ups of the Sports Industry Chain in the Surroundings of the Mass Media[J].Journal of Physical Education Institute of Shanxi Teachers University,2006,21(4):19-21,35. |
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| Authors: | ZHANG Ning-yi TANG Cheng |
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| Institution: | Sichuan university, Chengdu, Sichuan 610064, China |
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| Abstract: | The process of sports industrialization in China has been heated in recent years. As a branch of the third industry, the sports industry has been playing a more and more important role in domestic life. In such a drive, mass media imposes great influence on the development of the sports industry. Starting with the perspective of setting up a sports industry chain, this essay attempts to discuss the drawbacks and the strategies of the sports industrialization process via giving an analysis on the interrelations between the sports, enterprises and the media in this industry chain. |
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| Keywords: | mass media the sports industrialization industry chain sports marketing |
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