| 体育经纪人条件论略 |
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| 引用本文： | 潘绍伟,高人煌.体育经纪人条件论略[J].体育与科学,2001,22(4):17-19. |
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| 作者姓名： | 潘绍伟 高人煌 |
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| 作者单位： | 1. 扬州大学体育学院
2. 南京理工大学体育部 |
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| 摘 要： | 本文从体育营销学和体育社会学的视角，对体育经纪人应具备的素质、知识、能力进行阐述，并结合实例分析体育经纪人素质、知识、能力的内涵及其作用，以期对我国体育经纪人的培养有所裨益
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| 关 键 词： | 体育经纪人 体育营销学 体育社会学 素质 知识结构 社交能力 创造能力 沟通能力 谈判能力 |
| 文章编号： | 1004-4590(2001)04-00017-03 |
| 修稿时间： | 2001年3月10日 |
A Brief Discussion on the Qualifications of Sport Economic Agents |
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| PAN Shaowei,GAO Renhuang.A Brief Discussion on the Qualifications of Sport Economic Agents[J].Sports & Science,2001,22(4):17-19. |
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| Authors: | PAN Shaowei GAO Renhuang |
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| Abstract: | The character, knowledge and ability that sport economic agents should possess were studied from the point of view of sport marketing and sociology. And the connotations and functions of the sport economic agents' character, knowledge and ability were analysed with examples in order to pro-vide good references for the training of our sport economic agents. |
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| Keywords: | sport economic agent character knowledge ability |
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