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围绕“三贴近”原则 创新党报宣传工作
引用本文:殷雪年.围绕“三贴近”原则 创新党报宣传工作[J].大同职业技术学院学报,2007(2).
作者姓名:殷雪年
作者单位:大同报社 山西大同037004
摘    要:党报宣传工作在坚持正确的舆论导向、遵循新闻宣传规律的基础上,要按照贴近实际、贴近生活、贴近群众的"三贴近"要求,扬长避短,改革创新,在提高舆论导向技巧、做好深度报告、加强新闻策划、强化舆论监督、深化新闻评论五个方向寻求突破,进一步增强新闻宣传工作的针对性、实效性和吸引力、感染力,使党报更好地为党委和政府、为广大百姓服务。

关 键 词:党报  三贴近  创新

The "Three Close-tos" principle for Party Newspapers
YIN Xue-nian.The "Three Close-tos" principle for Party Newspapers[J].Journal of Datong Vocational College,2007(2).
Authors:YIN Xue-nian
Abstract:Party newspapers must follow the natural law in publicity and adhere to its roles in keeping public opinions on the right track,and should always try to be close to facts,close to life,and close to the people(3 Close-tos).We have to make full display of our advantages and overcome our shortcomings,innovate our working style,seek breakthroughs in the following 5 aspects: improve opinion guiding skills,make in-depth reports,enhance news planning,improve supervision by the public,and strengthen news reviews,so that we can further improve the effect of the publicity and attract more readers,and better serve the Party,the government,and the people.
Keywords:Party newspapers  Three Close-tos  innovation
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