An extension of the technology acceptance model for online learning environments |
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| Authors: | Irene Esteban-Millat Francisco J Martínez-López Juan Carlos Gázquez-Abad Alejandro Alegret |
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| Institution: | 1. Department of Economics and Business Studies, Open University of Catalonia (UOC), Barcelona, Spain;2. Department of Marketing and Strategy, EAE Business School, Barcelona, Spain;3. Department of Business Administration, University of Granada, Granada, Spain;4. Department of Economics and Business, Faculty of Business and Economics, University of Almería, Almería, Spain;5. Department of Marketing and Strategy, EAE Business School, Barcelona, Spain |
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| Abstract: | This study advances the understanding of the process by which students accept and use e-learning environments. This is a key aspect in studying the online behaviour of students, as it directly influences their conduct in their capacity as users of learning products. To address the lack of empirical data on the adoption of this type of learning environment, we present and validate a model of the phenomenon. The study considers the utilitarian aspects included in the technology acceptance model (TAM) and also an aspect of intrinsic motivation for an individual, flow, to enhancing the explanatory power of the models presented. Based on a sample of 2,574 students, structural equation modelling is used to test the model. We identify the effect of flow on perceived ease of use, perceived usefulness and on the actual usage of the e-learning environment, demonstrating the importance of this factor as a complement to the components of the TAM. |
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| Keywords: | TAM flow Internet e-learning environments structural equation modelling |
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