| 高校招生中的营销策略初探 |
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| 引用本文： | 肖海扬,刘海龙.高校招生中的营销策略初探[J].黑龙江高教研究,2007(10):130-131. |
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| 作者姓名： | 肖海扬 刘海龙 |
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| 作者单位： | 哈尔滨师范大学,招生办,黑龙江,哈尔滨,150080;哈尔滨师范大学,招生办,黑龙江,哈尔滨,150080 |
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| 摘 要： | 高校招生应采用市场营销理念,构建稳定的招生体系,推行广告策略,突出特色,树立品牌。
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| 关 键 词： | 高校招生 招生宣传 营销策略 |
| 文章编号： | 1003-2614（2007）10-0130-02 |
| 修稿时间： | 2007-07-28 |
The Research on Business Strategies in University's Students Enrolling |
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| XIAO Hai-Yang,LIU Hai-Long.The Research on Business Strategies in University's Students Enrolling[J].Heilongjiang Researches on Higher Education,2007(10):130-131. |
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| Authors: | XIAO Hai-Yang LIU Hai-Long |
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| Institution: | Harbin Normal Eniversity, Enrolment Office, Harbin 150080, China |
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| Abstract: | Enrolment of college and university should be done with business strategy,to construct stable enrolment system and build famous brand. |
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| Keywords: | enrolment of college and university enrolment advertisement business strategy |
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