| 商标设计应注意的几个问题 |
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| 引用本文： | 石志红.商标设计应注意的几个问题[J].鸡西大学学报,2001(1). |
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| 作者姓名： | 石志红 |
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| 作者单位： | 鸡西大学经济系 助教 |
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| 摘 要： | 商标体现企业形象、实力和声誉,是企业的无形资产.商标要简明、明了、易读、易记,具有识别性、独特性,可以借助"流行"设计商标,避免与其它商标雷同或近似,还要考虑国际化、延伸性,且要遵守政府法规.
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| 关 键 词： | 无形资产 知名度 品牌 国际化 传播媒介 竞争 |
Some Problems Deserved Attention in the Tradmarks Design |
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| Shi zhi hong.Some Problems Deserved Attention in the Tradmarks Design[J].JOurnal of Jixi University:comprehensive Edition,2001(1). |
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| Authors: | Shi zhi hong |
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| Institution: | Shi zhi hong |
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| Abstract: | Trademarks reflect images of enterprises, and the strength and the prestige are the invisible property of enterprises. Trademarks should be simple and clear, easy to read and to remember with distinguish and unique feature. One can design a trademark with the aid of "fashion", refrain from the same or similar with the other trademarks, pay more at tention to the international character and continuity and also abide by the law of the Goverment. |
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| Keywords: | invisible property poputarity brand internationalization mass media competition |
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