| 精品医学期刊的品牌延伸 |
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| 引用本文： | 付晓霞,李贵存,游苏宁.精品医学期刊的品牌延伸[J].编辑学报,2009,21(2):159-160. |
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| 作者姓名： | 付晓霞 李贵存 游苏宁 |
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| 作者单位： | 中华儿科杂志编辑部;中华医学会杂志社; |
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| 摘 要： | 精品医学期刊是实现了社会效益和经济效益最佳结合的期刊。在期刊品牌地位确立之后,依托品牌创办网站、设立科研基金、评选优秀论文、实行会员制度、发行单行本、刊登广告、举办学术会议,从而创造更好的经济效益。
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| 关 键 词： | 精品期刊 品牌延伸 社会效益 经济效益 |
| 收稿时间： | 2003/5/7 0:00:00 |
| 修稿时间： | 2003/5/7 0:00:00 |
Brand extension of China's high-quality medical journals |
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| FU Xiaoxi,LI Guicun and YOU Suning.Brand extension of China''s high-quality medical journals[J].Acta Editologica,2009,21(2):159-160. |
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| Authors: | FU Xiaoxi LI Guicun and YOU Suning |
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| Institution: | FU Xiaoxia,LI Guicun,YOU SuningEditorial Department of Chinese Journal of Pediatrics,100710,Beijing,China |
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| Abstract: | The journal which achieves both social benefit and economic benefit is entitled high-quality journal.Setting up website,establishing research fund,implementing membership system,publishing separate editions,commercial advertising and holding academic conferences can make greater economic returns for the journals.And all of the above should base on the journal's brand. |
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| Keywords: | high-quality journal brand extension social benefit economic benefit |
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