| 媒介奇观与商业神话:当代体育文化传播的特征分析 |
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| 引用本文： | 于德山.媒介奇观与商业神话:当代体育文化传播的特征分析[J].体育科学,2007,27(3):22-25. |
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| 作者姓名： | 于德山 |
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| 作者单位： | 南京师范大学,新闻与传播学院,江苏,南京,210046 |
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| 摘 要： | 随着当代媒介文化的转型，当代体育文化传播也显示出一些新的特征。当代体育文化传播成为最为重要的媒介事件之一，意识形态的、社会文化的、商业的诸多目的在大众媒介之中紧密地纠缠在一起，当代体育文化塑造与传播着最具当代特征的媒介文化，也显示着最具当代特征的媒介政治经济学。
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| 关 键 词： | 媒介 商业逻辑 体育 文化 传播 媒介 |
| 文章编号： | 1000-677X（2007）03-0022-04 |
| 修稿时间： | 2006-12-182007-01-30 |
Media Spectacles and Business Myths:Characteristic Analysis on Modern Sports Culture Communication |
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| YU De-shan.Media Spectacles and Business Myths:Characteristic Analysis on Modern Sports Culture Communication[J].China Sport Science,2007,27(3):22-25. |
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| Authors: | YU De-shan |
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| Institution: | Nanjing Normal University, Nanjing 210046, China. |
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| Abstract: | With the transformation of modem media culture, the communication of modern sports shows some new characters. The communication of modern sports culture is one of the most important media events involving the ideology, social culture and business closing together in mass media. Modem sports culture portrays the modem characteristics of media culture and demonstrates media political economics as well. |
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| Keywords: | media event business logic modern sports culture communication media comment |
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