| 物流企业网站动态广告的多模态研究 |
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| 引用本文： | 陈黎峰.物流企业网站动态广告的多模态研究[J].宁波教育学院学报,2012(1):89-92. |
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| 作者姓名： | 陈黎峰 |
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| 作者单位： | 浙江大学宁波理工学院 |
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| 基金项目： | 宁波市2011年度哲学社会科学规划课题研究成果,课题编号:G11-A35 |
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| 摘 要： | 多模态话语分析已成为目前话语研究的热点之一。本研究结合多模态符号学理论框架,通过对宁波市物流企业网站动态广告的解构,分析现状,提出整合各种符号资源、优化信息设计的较完整的评价方法,以期提高物流企业动态网站广告语篇的设计和应用水平,为宁波物流业形象的提升提供理论和实践上的指导和借鉴,以更好地迎接全球化环境所带来的机遇和挑战。
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| 关 键 词： | 多模态话语分析 意义构建 网页动态广告 物流公司 |
Dynamic Advertising of Logistics Companies on the Web:A Multimodal Discourse Analysis Perspective |
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| CHEN Li-feng.Dynamic Advertising of Logistics Companies on the Web:A Multimodal Discourse Analysis Perspective[J].Journal of Ningbo Institute of Education,2012(1):89-92. |
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| Authors: | CHEN Li-feng |
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| Institution: | CHEN Li-feng(Ningbo Institute of Technology,Zhejiang University,Ningbo 315100,China) |
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| Abstract: | Multimodal discourse analysis is now one of the research focuses in the field of discourse studies.The present article reports on a study which investigated how different modes of discourse in dynamic advertising cooperate and construe on the web pages of logistics companies in Ningbo.Suggestions on the design and assessment of web advertising in the current climate of globalization are made. |
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| Keywords: | multimodal discourse analysis meaning making dynamic advertising on the web logistics companies |
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