| 西部企业营销如何适应经济全球化 |
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| 引用本文： | 闫玉娟,刘虹.西部企业营销如何适应经济全球化[J].西安文理学院学报,2001,16(2):62-65. |
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| 作者姓名： | 闫玉娟 刘虹 |
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| 作者单位： | 陕西省行政学院!陕西西安710068(闫玉娟)，西安市经济贸易学校!陕西西安710077(刘虹) |
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| 摘 要： | 经济全球化对我国西部企业的影响,一方面生产国际化走向生产要素配置的全球化,经济增长中心走向多元化,贸易自由化,区域集团化;另一方面,西部企业起步晚,基础差,全球化的发展趋势给西部企业带来了极好机遇.西部企业如何抓住这一机遇,采取有效的营销对策,本文对此问题做了初步探讨.
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| 关 键 词： | 经济全球化 多元化 产品结构 技术创新 绿色营销 |
| 文章编号： | 1008-5564(2001)02-0062-04 |
| 修稿时间： | 2000年12月20 |
HOW TO ADOPT THE ENTERPRISE MARKETING IN THE WESTERN REGIONS OF CHINA TO THE ECONOMIC GLOBALIZATION |
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| YAN Yu-juan,LIU Hong.HOW TO ADOPT THE ENTERPRISE MARKETING IN THE WESTERN REGIONS OF CHINA TO THE ECONOMIC GLOBALIZATION[J].Journal of Xi‘an University of Arts & Science:Natural Science Edition,2001,16(2):62-65. |
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| Authors: | YAN Yu-juan LIU Hong |
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| Institution: | Shaanxi abministr ation school and shaanxi economy management school Xi'an economy and trade school |
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| Abstract: | Economic globalization has a great influence on the enterprises in the western regions of China. On one hand, it requires that the international production develops into global disposition of productive elements, diversified economic growth, free trade and regional groups; on the other hand, the development of the globalization brings the opportunities to the enterprises with a backward base in the western regions which starts rather late. Therefore, this article makes a preliminary discussion on how to take this opportunity and adopt the effective marketing tactics for these enterprises. |
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| Keywords: | Econnomic globalization Diversification Product structure Technological invention environmental production marketing |
| 本文献已被 CNKI 维普 等数据库收录！ |
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