| 层次分析法在B2C电子商务网站评价中的应用 |
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| 引用本文： | 周涛,鲁耀斌.层次分析法在B2C电子商务网站评价中的应用[J].图书情报工作,2005,49(12):111-114. |
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| 作者姓名： | 周涛 鲁耀斌 |
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| 作者单位： | 华中科技大学管理学院, 武汉 430074 |
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| 摘 要： | 首先在介绍层次分析法原理的基础上，确立B2C电子商务网站评价指标体系，即以B2C电子商务网站的质量为评价的总体目标，该目标包括网站的有用性和易用性两个二级指标，并可细化为14个具体指标。其后运用层次分析法对指标进行量化，建立起电子商务网站评价的量化指标体系。
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| 关 键 词： | 层次分析法 电子商务 网站评价 |
| 收稿时间： | 2005-06-08 |
| 修稿时间： | 2005-06-082005-08-20 |
Application of AHP in Evaluating B2C E-commerce Websites |
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| Zhou Tao,Lu Yaobin.Application of AHP in Evaluating B2C E-commerce Websites[J].Library and Information Service,2005,49(12):111-114. |
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| Authors: | Zhou Tao Lu Yaobin |
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| Institution: | School of Management, Huazhong University of Science and Technology, Wuhan 430074 |
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| Abstract: | The paper introduces the application of analytic hierachy process(AHP)in evaluating B2C E-commerce Websites.Based on the theory of AHP,evaluation indicators of B2C E-commerce websites are established.B2C E-commerce Websites quality is deemed as the overall objective,which includes two subordinate level indicators:Website usability and Website simplicity.Then these indica- tors are quantified by AHP,and in this way,the indicator system for B2C E-commerce websites evaluation is built. |
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| Keywords: | AHP E-commerce Website evaluation |
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