| 浅析中国体育明星的媒体形象塑造 |
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| 引用本文： | 姜勇,王红艳.浅析中国体育明星的媒体形象塑造[J].兰州教育学院学报,2011,27(3):140-141. |
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| 作者姓名： | 姜勇 王红艳 |
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| 作者单位： | 1. 江苏警官学院,江苏南京,210012
2. 金陵科技学院,江苏南京,211169 |
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| 摘 要： | 媒体形象是体育明星无形资产的重要组成部分,它的开发日益受到社会重视。本文通过文献资料法、逻辑分析法对中国体育明星的媒体形象塑造进行分析,探讨媒体形象塑造的基本途径。
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| 关 键 词： | 中国体育明星 媒体形象 塑造 |
On Chinese Sports Stars' Media Image Creation |
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| JIANG Yong,WANG Hong-yan.On Chinese Sports Stars' Media Image Creation[J].Journal of Lanzhou Institute of Education,2011,27(3):140-141. |
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| Authors: | JIANG Yong WANG Hong-yan |
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| Institution: | 1.Jiangsu Police institute,Nanjing 210012,China;2.Jinling Institute of Technology,Nanjing 211169,China) |
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| Abstract: | The exploitation of sports stars′ intangible assets is getting more and more attention.Media image is an important component of intangible assets.This paper makes a brief analysis of Chinese sports stars′ media image creation and its basic methods. |
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| Keywords: | Chinese sports stars media image creation |
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