| 三明市旅游产业定位与市场营销对策 |
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| 引用本文： | 林静.三明市旅游产业定位与市场营销对策[J].三明学院学报,2007,24(1):30-33. |
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| 作者姓名： | 林静 |
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| 作者单位： | 三明学院,经济管理系,福建,三明,365004 |
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| 摘 要： | 三明市旅游资源丰富,由于SARS的影响,旅游业现处于复苏阶段,正在寻求旅游业发展的突破口。应时代的需要,从三明市旅游产业定位、旅游市场定位、旅游品牌形象、旅游市场开拓等问题提出初步认识。
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| 关 键 词： | 三明市 旅游产业定位 旅游市场定位 旅游产品定位 旅游市场营销 |
| 文章编号： | 1673-4343（2007）01-0030-04 |
| 修稿时间： | 2006-03-04 |
The Status Quo of Tourism Industry in Sanming and Its Marketing Measures |
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| LIN Jing.The Status Quo of Tourism Industry in Sanming and Its Marketing Measures[J].Journal of Sanming University,2007,24(1):30-33. |
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| Authors: | LIN Jing |
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| Institution: | Department of Economic Management, Sanming University, Sanming, Fujian 365004, China |
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| Abstract: | Sanming is rich in tourism.resources. Right now, this industry is recovering from the impact of SARS, seeking for a breakthrough for its development. This article answers the calls of the time by offering some basle insights into such issues as industry positioning, market positioning, brand image, and market expansion. |
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| Keywords: | Sanming Tourism tourism Industry Positioning tourism Market Positioning tourism products Positioning tourism Marketing |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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