| 云南大学生消费行为与价值取向的调查与分析 |
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| 引用本文： | 闫缨,杨志坚.云南大学生消费行为与价值取向的调查与分析[J].昆明大学学报,2006,17(3):59-62. |
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| 作者姓名： | 闫缨 杨志坚 |
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| 作者单位： | 1. 云南师范大学,马列部,云南,昆明,650092
2. 云南大学,马列部,云南,昆明,650091 |
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| 摘 要： | 大学生的消费是社会总消费的一个重要部分,因此在当代的大学教育中,应当重视大学生的消费现状对其消费行为直至价值取向的影响。本文以2005年10月对云南省大学的消费状况的问卷调查为基础,对云南大学生的消费现状进行了研究与分析,认为云南省大学生的消费观念是理性的,消费趋势是正常的,但是他们在消费的行为过程中也存在着部分和价值观密切联系的问题,有必要通过高校的有关教育途径,对他们进行一定的消费引导。
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| 关 键 词： | 消费行为 云南大学生 价值观 |
| 文章编号： | 1671-2056（2006）03-0059-04 |
| 收稿时间： | 2006-07-08 |
| 修稿时间： | 2006年7月8日 |
Analysis on the College Students' Consumption Action and Their Value of Orientation in Yunnan |
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| YAN Ying,YANG Zhi-jian.Analysis on the College Students'''' Consumption Action and Their Value of Orientation in Yunnan[J].Journal of Kunming University,2006,17(3):59-62. |
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| Authors: | YAN Ying YANG Zhi-jian |
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| Abstract: | The consumption made by the college students is an important part of the whole social consumption.The influences of the current college student consumption status on their consumption action and value orientation should be concerned in the contemporary college education.On the basis of the survey of the college student consumption in Yunnan province made in October 2005,this paper makes a study and analyses the status of the college student consumption in Yunnan province. The idea and trend of the consumptions formed by the students of Yunnan province are generally normal,the activities of consumption are generally reasonable.On the other hand,some issues that are closely associated with the concept of values are found existing in the process of consumptions among the students,so it is necessary to guide college students to having a sound consumption value in the college education. |
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| Keywords: | consumption activities college students of Yunnan concept of values |
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