| 电大开放教育广告专业“广告提案”教学环节缺失的对策思考 |
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| 引用本文： | 张鸿梅.电大开放教育广告专业“广告提案”教学环节缺失的对策思考[J].广州广播电视大学学报,2009,9(3):38-41. |
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| 作者姓名： | 张鸿梅 |
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| 作者单位： | 广州市广播电视大学,广东,广州,510091 |
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| 基金项目： | 广州市教育科学"十一五"规划课题"广州中心城市特色的远程开放教育艺术设计专业实践教学模式的创新研究--以广告设计与制作专业为例"(08A061)的阶段研究成果 |
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| 摘 要： | 目前电大开放教育广告专业的教学设计中，“广告提案”教学环节严重缺失。而另一方面，用人单位对毕业生提案能力的需求日益迫切。提案作为独立课程或实践教学环节纳入教学计划成为必要。本文从“广告提案”课程设置的必要性谈起，试图探讨提案课程设置的方法及其利弊，对完善广告学专业教育提出思考。
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| 关 键 词： | 广告提案 广告专业课程设置 实践教学环节 |
Cause Analysis of Lack of Advertising Proposal for Advertising Major of Modern Distance Open Education in Radio & TV University and Countermeasures |
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| ZHANG Hong-mei.Cause Analysis of Lack of Advertising Proposal for Advertising Major of Modern Distance Open Education in Radio & TV University and Countermeasures[J].Journal of Guangzhou Radio & TV University,2009,9(3):38-41. |
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| Authors: | ZHANG Hong-mei |
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| Institution: | Guangzhou Radio & TV University;Guangzhou 510091;China |
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| Abstract: | Advertising proposal is neglected in the curriculum design for the advertising major of modern distance open education in the Radio and TV University.However,advertisement enterprises or companies usually require that these major graduates should possess such ability.Thus,it's necessary to integrate advertising proposal into the education plan as a special course or practical educating procedure.This article analyzes this necessity by trying to illustrate its advantages and disadvantages in order to optimiz... |
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| Keywords: | advertising proposal advertisement major course design practical teaching procedure |
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