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自媒体环境下高校立体化就业指导平台建设
引用本文:弓海军,齐宪涛,刘世丰.自媒体环境下高校立体化就业指导平台建设[J].煤炭高等教育,2014(5):102-105.
作者姓名:弓海军  齐宪涛  刘世丰
作者单位:中国矿业大学材料科学与工程学院,江苏徐州221116
摘    要:随着互联网技术的迅猛发展,以微博为代表的自媒体以其独特的传播优势在大学生中广泛流行,并且日益影响着他们的学习和生活方式。面对日趋严峻的就业形势和"微时代"所带来的各种新力量,如何利用就业微博平台开展大学生就业指导和服务工作,给我们带来了新的机遇和挑战。这里以新浪微博为例,具体分析了国内10所高校就业指导中心官方微博的实际应用状况,进而对高校就业微博平台的立体化构建提出了新的思路和策略。

关 键 词:自媒体  微时代  官方微博  大学生就业  立体化构建  就业微博平台

Study on the Construction of College Multi-dimensional Employment Guidance Platform under We Media Environment
GONG Haijun,QI Xiantao,LIU Shifeng.Study on the Construction of College Multi-dimensional Employment Guidance Platform under We Media Environment[J].Meitan Higher Education,2014(5):102-105.
Authors:GONG Haijun  QI Xiantao  LIU Shifeng
Institution:(School of Materials Science and Engineering, China University of Mining and Technology, Xuzhou, Jiangsu 221116, China)
Abstract:With the rapid development of Internet technology, we media, represented by the micro-blog, has achieved widespread popularity among college students. At the same time, it affects their lifestyle and way of learning gradually. Faced with the increasingly severe employment situation and a variety of new strengths brought by the "micro era", how to use the micro-blog platform to carry out college students' employment guidance and services has brought new op, portunities and challenges. Taking Sina Weibo as a case, this paper analyzes the practical application of career guidance centers' official micro-blogs in ten domestic colleges in detail and then puts forward new ideas and strategies on the construction of the multi-dimensional structure of the micro-biog platform for college employment guidance.
Keywords:We Media  Micro-era  Official Micro-blog  Student Employment  Multi-dimensional Structure  Micro-blog Platform for Employment
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