| 跨域体育消费理论基本模型与发展探究 |
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| 引用本文： | 何建文.跨域体育消费理论基本模型与发展探究[J].北京体育大学学报,2007,30(3):306-308. |
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| 作者姓名： | 何建文 |
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| 作者单位： | 西南大学体育学院,重庆,400715 |
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| 摘 要： | 基于跨域消费与体育经济学的研究成果构建起跨域体育消费理论的基本模型.经分析发现,随着北京奥运会的临近与举办大型体育赛事机会的增多,跨域体育消费发展空间巨大,一方面可以拉动相关经济的增长,为展示举办城市的历史文化提供平台;另一方面也需要完善的城市基础设施的大力支持,更需要对消费市场进行正确市场定位.
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| 关 键 词： | 体育消费 跨域消费 体育赛事 举办城市 文化 跨域 体育消费 消费理论 基本模型 发展探究 Consumption Sports Development Research 定位 消费市场 支持 基础设施 举办城市 完善 平台 历史文化 增长 体育经济学 相关 发展空间 |
| 文章编号： | 1007-3612(2007)03-0306-03 |
| 修稿时间： | 2006年10月23日 |
The Theoretical Model and Development Research on Cross-region Sports Consumption |
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| HE Jian-wen.The Theoretical Model and Development Research on Cross-region Sports Consumption[J].Journal of Beijing Sport University,2007,30(3):306-308. |
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| Authors: | HE Jian-wen |
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| Abstract: | Based on cross-region consumption theory and sports economics,the basic model of cross-region sports consumption is set up.It is revealed that with the approaching of 2008 Beijing Olympic Games and increasing chances of holding sports events,there is much room for cross-region sports consumption.On one hand,it cannot only give rise to economic growth,but also serves as the platform for cultural display of the host city.On the other hand,it also needs support from basic infrastructure of the host city and the right market direction. |
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| Keywords: | sports consumption cross-region consumption sports events host city culture |
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