| 包头市中小型房地产企业品牌建设的思考 |
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| 引用本文： | 郭永平.包头市中小型房地产企业品牌建设的思考[J].包头职业技术学院学报,2014(1):1-3. |
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| 作者姓名： | 郭永平 |
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| 作者单位： | 包头职业技术学院经济贸易管理系,内蒙古包头014030 |
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| 摘 要： | 随着房地产行业政策和市场的转变,房地产行业正逐步跨入品牌竞争的阶段。对于包头市大多数中小型房地产企业来说,在不断改革的宏观政策和激烈的市场竞争条件下,如何更好地进行企业品牌建设,不仅是企业生存的根本之道,更是企业长远发展的关键所在。分析包头市房地产企业品牌建设的现状及存在的问题,并对房地产中小型企业的品牌建设提出建设性建议。
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| 关 键 词： | 中小型房地产企业 品牌建设 房地产品牌 |
Analysis on the Brand Building of Small and Medium-sized Real Estate Enterprises in Baotou |
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| Guo Yongping.Analysis on the Brand Building of Small and Medium-sized Real Estate Enterprises in Baotou[J].Journal of Baotou Vocational & Technical College,2014(1):1-3. |
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| Authors: | Guo Yongping |
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| Institution: | Guo Yongping (Economy and Business Management Department, Baotou Vocational ＆ Technical College, Baotou, Inner Mongolia 014030 ) |
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| Abstract: | Nowadays, the real estate enterprises, with the transformation of its policy and market, are striding in the brand competitive stage gradually. Regarding the majority of small and medium - sized enterprises in Baotou, the key is how to carry on the enterprise brand construction effectively under the macroscopic policy and the intense market competition. It is not only the basic strategy for enterprise survival, but also is crucial for enterprises＇ long - term development. The article has analyzed the present situation of the real estate enterprise brand construction and the problems. Meanwhile, it provided the constructive suggestions to the brand building of those small and medium - sized enterprises in Baotou. |
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| Keywords: | small and medium- sized enterprises brand building real estate enterprises brand |
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