| 摘 要： | 1.Advertising English
We live in a world of advertisements. Everyday hundreds of thousands advertisement make an impact on our lives. They imply information of products and services through various media, on the other hand, they play a fundamental and unparalleled role in affecting people's customs,habits, cultural and esthetical values. It's magical power lies between lines. Advertising is a special literary form, it has become an important means of communicating ideas, demonstrating a variety of linguistic features of its own. So, advertising language, playing a role of communication and persuasion, has developed its own features.
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