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Extending the Digital Divide Conversation: Examining the Knowledge Gap Through Media Expectancies
Authors:Matthew S Eastin  Vincent Cicchirillo  Amanda Mabry
Institution:1. Stan Richards School of Advertising &2. Public Relations at The University of Texas at Austin
Abstract:As long as scholars have studied media, issues of access have been of great concern. Recent advancements in digital technology have framed disparities in access within the digital divide research and knowledge gap frameworks. While early digital divide research looked at access, more recent research has focused on how media are used differently across populations. The current research extends this literature by examining media expectancies across ethnic subgroups for a broad range of media (i.e., local newspapers, national newspapers, network television, cable television, radio, magazines, and Internet). Data indicate expectancies differ among African Americans, Caucasians, and Hispanics.
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