| 文化产业品牌建设研究——以蕲春县李时珍品牌建设为例 |
| |
| 引用本文： | 谭运进,方娅丽.文化产业品牌建设研究——以蕲春县李时珍品牌建设为例[J].湖北第二师范学院学报,2014,31(7):54-59. |
| |
| 作者姓名： | 谭运进 方娅丽 |
| |
| 作者单位： | 湖北第二师范学院经济与管理学院,武汉,430205 |
| |
| 基金项目： | 湖北省教育厅科学研究重点项目 |
| |
| 摘 要： | 蕲春县李时珍文化品牌建设的成功经验表明,形成区域文化品牌的要素条件不论是先天具备还是后天创造,都必须首先达到要素集群,然后通过个企品牌的集群形成成熟的区域文化品牌。区域文化品牌一旦成熟,便能极大发挥对区域经济发展的促进效应。
|
| 关 键 词： | 波特理论 产业集群 区域品牌 文化品牌 |
Culture Industry of Brand Building Based on Qichun Li Shizhen Brand Building |
| |
| TAN Yun-jing,FA Ya-li.Culture Industry of Brand Building Based on Qichun Li Shizhen Brand Building[J].Journal of Hubei University of Education,2014,31(7):54-59. |
| |
| Authors: | TAN Yun-jing FA Ya-li |
| |
| Institution: | TAN Yun-jing, FA Ya-li (School of Economics and Management, Hubei University of Education, Wuhan 430205, China) |
| |
| Abstract: | The successful experience of Li Shizhen Culture brand building in Qichun County shows that the condition element of regional culture brand formation whether inherent or acquired is to form an element cluster. And through this enterprise brand cluster, regional culture brand is shaped and matured. Once mature, the regional culture brand can play a promoting effect on the regional economic development. |
| |
| Keywords: | Porter theory industrial clusters regional brand culture brand |
| 本文献已被 维普 等数据库收录！ |
|
