| 基于社交网站采纳健康信息行为特点及其影响因素的实证研究 |
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| 引用本文： | 莫秀婷,邓朝华.基于社交网站采纳健康信息行为特点及其影响因素的实证研究[J].现代情报,2014,34(12):29-37. |
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| 作者姓名： | 莫秀婷 邓朝华 |
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| 作者单位： | 1. 山东大学公共卫生学院, 山东 济南250012;2. 华中科技大学同济医学院医药卫生管理学院, 湖北 武汉430030 |
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| 摘 要： | 健康信息与人的生命质量息息相关,研究其在社交网站上的采纳特点和影响因素十分必要。然而关于使用社交网络获取健康知识这一行为的研究仅处于起步阶段,尚缺乏对网络用户基于社交网站采纳健康信息行为的深入认识和探讨。结合社会认知理论和现有的健康信息系统研究,选取若干具有代表性的因子建立结构方程模型,以了解国内网络用户基于社交网站采纳健康信息的行为特点和影响因素。通过探索性因子分析和验证性因子分析,实证结果证实了用户健康自我效能、健康关注、感知风险和感知信息支持显著影响了用户对SNS健康信息的采纳意向;同时感知信息支持、感知情感支持、健康关注及感知风险显著影响了用户的健康自我效能;感知风险受到用户信任倾向的显著影响。为今后针对社交网络获取健康知识的研究提供了理论模型上的借鉴,为采取针对性的干预措施提供科学合理的参考。
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An Empirical Analysis on the Characteristics and Motivations of Health Information Adoption on Social Networking Sites |
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| Authors: | Mo Xiuting Deng Zhaohua |
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| Institution: | 1. Shandong University, Jinan 250012, China;2. Huazhong University of Science and Technology, Wuhan 430030, China |
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| Abstract: | Health information is closely related to people's life quality,so the study on characteristics and influencers of health information adoption via SNS is of great significance.However research in this field is still in its infancy.Currently there is a lack of understanding on users' health information adoption behaviors via SNS.Combined with Social Cognitive theory and other research on health informatics,a new structural equation model was constructed to examine the domestic netizens' characteristics and motivations of health information adoption on Social Networking Sites.By exploratory and confirmatory factor analysis,the results showed that users' health self-efficacy,health concerns,perceived risk and perceived information support significantly influence the user adoption intention of SNS health information;meanwhile perceived information support,emotional support,health concerns,and perceived risk significantly affect the users' health self-efficacy;perceived risk was significantly influenced by users' propensity to trust.This study contributed some theoretical model on health information adoption by SNS to the future study,and provided reasonable advice for health related intervention. |
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