| 竞争情报分析下商业情报的祛魅 |
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| 引用本文： | 富琳.竞争情报分析下商业情报的祛魅[J].现代情报,2014,34(11):166-168. |
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| 作者姓名： | 富琳 |
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| 作者单位： | 吉林财经大学图书馆, 吉林 长春 130117 |
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| 摘 要： | 商业情报因其混乱、失真、谣言和烟幕重重,一直被笼罩在层层的面纱之下.针对商业情报这一神秘现象,通过认真的分析,探究了产生这一现象的种种缘由.论证指出商业情报只有在竞争情报分析的视域下,才能最大限度地为商家提供精准率和使用率高的商业情报.明确提出了竞争情报分析是消解商业情报魅惑不清这一现象的利器,是商业情报祛魅的关键所在.
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Competitive Intelligence Analysis of Commercial Intelligence Disenchantment |
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| Authors: | Fu Lin |
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| Institution: | Library, Jilin University of Finance and Economics, Changchun 130117, China |
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| Abstract: | Business intelligence have been cloaked in business disruptions,distortions,rumors and smoke screens for quite a long time.Based on its secrecy,this article drew a thorough analysis and explores the causes of the phenomenon.The article argued that only though the vision of competitive intelligence analysis can we vigorously provide the most accurate and efficient business intelligence to the market.The paper made a clear point that competitive intelligence analysis is the key and the crucial implement to remove the vague of business intelligence. |
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