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The intermediating role of organizational culture and internal analytical knowledge between the capability of big data analytics and a firm’s performance |
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| Institution: | 1. NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, Campus de Campolide, 1070-312 Lisboa, Portugal;2. Faculty of Economics, University of Ljubljana, Kardeljeva ploščad 17, SI-1000 Ljubljana, Slovenia;1. Carroll University, School of Business, 100 N. East Ave., Waukesha, WI 53186, United States of America;2. University of Toledo, College of Business and Innovation, Mail Stop 103, 2801 W. Bancroft St., Toledo, OH 43606-3390, United States of America;1. University of Florence, Department of Economics and Management, Via delle Pandette, 9, 50127 Firenze FI;2. Department of Management – University of Torino, Corso Unione Sovietica, 218 bis, 10134 Torino TO;3. Research Fellow of the Laboratory for International and Regional Economics, Graduate School of Economics and Management, Ural Federal University, Ulitsa Mira, 19, Yekaterinburg, Sverdlovsk Oblast, 620002, Russia;4. Department of Management, University of Adger, 4630 Kristiansand S, Norway |
| Abstract: | Firms are increasingly relying on business insights obtained by deploying data analytics. Analytics-driven business decisions have thus taken a strategic imperative role for the competitive advantage of a firm to endure. The extent and effectiveness through which business firms can actually derive benefits by deploying big data-based practices requires deep analysis and calls for extensive research. This study extends the big data analytics capability (BDAC) model by examining the mediatory effects of organizational culture (CL) between internal analytical knowledge (KN) and BDAC, as well as the mediating effects of BDAC between CL and firm performance. The findings bring into focus that CL plays the role of complementary mediation between BDAC and KN to positively impact firm performance (FP); BDAC also plays a similar mediatory role between CL and the performance of a firm. |
| Keywords: | Big data analytics Organizational culture Firm performance Internal analytical knowledge |
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