Employee Incentive Programs: Recipient Behaviors in Points,Cash, and Gift Card Programs |
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| Abstract: | Incentive programs are frequently used to motivate employees through cash, points, gift card, or direct product or travel rewards. A challenge managers often face is determining the type of incentive that will be most effective. In this study, cash, point, and gift card recipient behaviors are examined to aid in understanding the benefits of different reward “currencies.” Findings show that individuals who were rewarded with points were more likely to plan for the use of the reward and demonstrated greater word‐of‐mouth, both variables being significantly related to satisfaction with reward and use. Though reward satisfaction was not found to significantly differ between point and cash recipients, both groups reported significantly higher reward satisfaction as compared to gift card recipients. Managerial implications are provided. |
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