| 媒体公信力:历史根基、理论渊源与现实逻辑 |
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| 引用本文： | 李京.媒体公信力:历史根基、理论渊源与现实逻辑[J].编辑之友,2018(5):55-60. |
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| 作者姓名： | 李京 |
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| 作者单位： | 武汉大学 新闻与传播学院,湖北 武汉,430072 |
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| 摘 要： | 新闻传播学视野中的媒体公信力研究多专注于媒体信度测量,鲜有从"公信力"这一概念出发溯源.媒体公信力不仅仅是指媒体可信度的测量指数,还包含着公众对媒体的信任,而媒体信任是受众对媒体专业性的一种认知与评估,是社会信任的一种.文章将传播学研究进路与社会学研究视角相结合,归纳我国媒体公信力研究的理论依据与现实逻辑.
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| 关 键 词： | 媒体公信力 理论溯源 现实逻辑 media credibility research approach realistic logic |
Media Credibility: Research Approach,Conceptual Origin and Realistic Logic |
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| Authors: | LI Jing |
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| Abstract: | Most studies of media credibility focuses on the reliability of measurement, rarely get to the root of departure from the origin concept. Media credibility is a complex concept, and media credibility is the core of media industry. Media credibility is a combination of the public's trust and acceptance. This research clarifies the research approach, and reveals the reality of China's media credibility logic. |
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