| 我国大众传媒对居民体育消费的促进及其制约因素分析 |
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| 引用本文： | 陈龙,徐晖.我国大众传媒对居民体育消费的促进及其制约因素分析[J].安徽体育科技,2007,28(5). |
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| 作者姓名： | 陈龙 徐晖 |
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| 作者单位： | 1. 安徽师范大学体育学院,安徽芜湖,241000
2. 济宁学院体育系,山东曲阜,273155 |
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| 摘 要： | 从大众传媒与居民体育消费的契合入手,讨论大众传媒对居民体育消费的观念更新、参与体育消费的行为产生的积极影响,以及大众传媒对我国体育消费领域的拓展和体育消费市场的舆论监督,并分析了制约我国大众传媒发展的因素,为促进我国大众传媒和居民体育消费的和谐发展提供理论指导.
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| 关 键 词： | 大众传媒 体育消费 舆论监督 |
Analysis Of China's Popular Media To The Residents Of Promoting Sports Consumption And The Constraints |
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| Chen Long,Xu Hui.Analysis Of China''''s Popular Media To The Residents Of Promoting Sports Consumption And The Constraints[J].Journal of Anhui Sports Science,2007,28(5). |
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| Authors: | Chen Long Xu Hui |
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| Abstract: | The authors discuss the popular media and the sports consumption concepts of residents,participating in sports consumer behavior and the positive impact,the public opinion of the sports market in the media,and that the constraints of the development of the popular media in China to promote sports consumption and residents of the harmonious development,providing the theory guidance. |
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| Keywords: | popular media sports consumption public opinion |
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