| 大型零售企业创建自有品牌战略的几点思考 |
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| 引用本文： | 戴静鸿.大型零售企业创建自有品牌战略的几点思考[J].湖州师范学院学报,2001,23(4):28-31. |
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| 作者姓名： | 戴静鸿 |
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| 作者单位： | 湖州职业技术学院,经贸分院,浙江,湖州,313000 |
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| 摘 要： | 随着改革开放的深入 ,我国大型零售企业将面临更加激烈的竞争 ,创建自有品牌战略已成为大型零售企业参与竞争的有力武器。大型零售企业在发展自有品牌方面拥有诸多竞争优势。创建自有品牌战略应慎重选择制造商 ,注意商品类别的选择 ,保证商品质量 ,合理设计品牌 ,同时 ,注意品牌的保护。
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| 关 键 词： | 零售企业 自有品牌 战略 |
| 文章编号： | 1009-1734(2001)04-0028-04 |
| 修稿时间： | 2001年3月30日 |
Some Thoughts on the Large- scale Retail Enterprises'strategy on the Establishment of Private Brands |
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| DAI Jing-hong.Some Thoughts on the Large- scale Retail Enterprises''''strategy on the Establishment of Private Brands[J].Journal of Huzhou Teachers College,2001,23(4):28-31. |
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| Authors: | DAI Jing-hong |
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| Abstract: | With the deepening of reform and the open policy, our large-scale retail enterprises will face fiercer competition, and the strategy on establishing private brands becomes a strong weapon for the large retail enterprises to participate in competition. In carrying out this strategy, the large-scale retail enterprises should choose manufacturers with caution , pay attention to the choice of commodity category, ensure the commodity quality, design their brands reasonably, and emphasize the protection of their brands. |
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| Keywords: | large-scale retail enterprises private brand strategy |
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