| 安平丝网企业的展会营销策略 |
| |
| 引用本文： | 潘伟龙,张士军.安平丝网企业的展会营销策略[J].衡水师专学报,2013(6):66-68. |
| |
| 作者姓名： | 潘伟龙 张士军 |
| |
| 作者单位： | [1]衡水市农村信用合作社联合社,河北衡水053000 [2]衡水学院学生处,河北衡水050000 |
| |
| 摘 要： | 安平丝网企业向来注重展会营销的运用，并取得了较好的宣传和营销效果，同时也不可避免地存在着一些问题，如，营销工作规划缺乏科学性、展会组织管理不完善、宣传方式不当、工作人员素质缺乏等。为此提出一些营销策略：加强对参展人员的选拔和培训、充分做好展前准备工作、展会期间植入绿色营销理念、加快展后的产品推广步伐。
|
| 关 键 词： | 安平 安平丝网 企业展会 营销策略 客户 市场 |
Marketing Strategies of the Wire Mesh Enterprises Exhibition in Anping County |
| |
| PAN Wei-long,ZHANG Shi-jun.Marketing Strategies of the Wire Mesh Enterprises Exhibition in Anping County[J].Journal of Hengshui Normal College,2013(6):66-68. |
| |
| Authors: | PAN Wei-long ZHANG Shi-jun |
| |
| Institution: | 1. Hengshui Rural Credit Cooperative Association, Hengshui, Hebei 053000, China; 2. Students Affairs Office, Hengshui University, Hengshui, Hebei 053000, China) |
| |
| Abstract: | Anping wire mesh enterprises have always been focusing on making full use of the exhibitions, and they have obtained good effect of publicity and marketing. However, there are inevitably some problems, such as, the lack of scientific marketing planning, the imperfection of its organization and management, the unsuitability of its publicity and the deficiency of the personnel’s quality, etc.. Therefore, some marketing strategies are put forward in this paper：to strengthen the selection and training of staff, to prepare well before the exhibition, to apply green marketing concept during the exhibition and to speed up the pace of product promotion after the exhibition. |
| |
| Keywords: | Anping county Anping wire mesh enterprise exhibition marketing strategy client market |
| 本文献已被 维普 等数据库收录！ |
|
