| 危机公关视野下信息资源在强、弱势群体相互转化过程中的决定作用 |
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| 引用本文： | 严亚,许加明.危机公关视野下信息资源在强、弱势群体相互转化过程中的决定作用[J].重庆教育学院学报,2009,22(5):35-39. |
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| 作者姓名： | 严亚 许加明 |
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| 作者单位： | 严亚(重庆教育学院中文系,重庆,400067);许加明(淮阴工学院人文与社会科学系,江苏,223003) |
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| 摘 要： | 危机公关事件中的强、弱势群体角色关系是相对的。并可能在各种因素的作用下发生相互转化。在这些因素中，信息资源具有决定作用。首先，知识水平和权益意识的提升增强了弱势群体获取、制作信息资源的能力。其次，传播媒介的使用使弱势群体成为信息发布者。强、弱势群体之间的这种相对关系为企业制定公关危机事件处理策略提供了深刻启示。
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| 关 键 词： | 危机事件 强势群体 弱势群体 角色转化 信息资源 |
Decisive role of information resources between vulnerable groups and strong |
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| YAN Ya,XU Jia-ming.Decisive role of information resources between vulnerable groups and strong[J].Journal of Chongqing College of Education,2009,22(5):35-39. |
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| Authors: | YAN Ya XU Jia-ming |
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| Institution: | 1. Chinese Department, Chongqing Education College, Chongqing 400067; 2. School of Humanities and Social Sciences, Huaiyin Institute of Technology, Jiangsu Huaiyin 223003, China) |
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| Abstract: | The relation of the role between strong groups and vulnerable groups is relative and can be reciprocal transloeation under the action of all factors. In all of these factors, the information resourees are a deeisive one. At first, the rising of the knowl- edge degree and the sense of the fights and interests develops the vulnerable groups＇ ability to collect and make information reseurees. Secondly, the frequently contacting with mass media makes the vulnerable groups become publishers of the information. This relative relation between vulnerable groups and strong groups provides profound enlightenment for the enterprises to deal with crisis events in public relations. |
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| Keywords: | crisis events the strong groups the vulnerable groups the transforming of the part information resources |
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